uncopy

“Wrong is the new right”, “Break the pattern to create new one” or “Now is happening right now”: socially critical statements and appeals as well as text fragments and quotes are found as posters on house walls, slogans on clothes or on bodies in the form of tattoos. Fragments from connected texts, of a textual whole, which however remains hidden from the recipients, draw attention to themselves from passers-by in an irritating way. With the project To Say It, Egor Kraft directs his appeal to readers. Away from galleries, museums and other art institutions, artistic and socially critical texts that hardly attract any attention in their usual media circulation, are installed in public space in printed form and made apprehensible both in the artistic as well as in the everyday context. How Much is Enough? is part of the series To Say It and at the same time a question that can affect numerous if not all areas of life. Its form is based on a pop-up window on the Internet and it presents itself as an outsized screenshot in public space, where it openly confronts both individual reflection as well as collective reproduction.

How Much Is Enough? (2010), by Egor Kraft

black/white, browsing, collage, imagery, internet, originalcopy, originalcopy | fluc am praterstern, poster, urban, window, xerox
Saturday, October 15th, 2011