You Are Still Alive (2010), by Steve Lambert
advertising, art history, imagery, photography, poster, public sphere, referenceFriday, May 10th, 2013
The significane for art of the year 2008 is not limited to the market crash in October, but includes the founding of the blog Contemporary Art Daily in November, and the concurrent mushrooming of social media. Although the first and the last development have been much discussed (albeit rarely in tandem), all three have produced effects which are deeply interrelated.
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People keep trying to get a handle on what’s happening. There’s a fear that others are hastening to make startling connections among the raw material, tracing lines between points we didn’t even know existed. Exacerbating this anxiety is the fact that despite its supposed insistence on the consolidation of knowledge and the worth of information, the Internet produces ritualized unknowing. You could say, however, that this is a good thing, for it provokes a desire to remystify the frenzy of technological change through ritual, through a personal and allegorical rehearsal of what is perceived to be a manic and distorting increase in density, a compression exponentially telescoping in reach and magnitude.
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Twenty-two years since the arrival of the first consumer digital camera, Western culture is now characterized by ubiquitous photography. The disappearance of the camera inside the mobile phone has ensured that even the most banal moments of the day can become a point of photographic reverie, potentially shared instantly. Supported by the increased affordability of computers, digital storage and access to broadband, consumers are provided with new opportunities for the capture and transmission of images, particularly online where snapshot photography is being transformed from an individual to a communal activity. As the digital image proliferates online and becomes increasingly delivered via networks, numerous practices emerge surrounding the image’s transmission, encoding, ordering and reception. Informing these practices is a growing cultural shift towards a conception of the Internet as a platform for sharing and collaboration, supported by a mosaic of technologies termed Web 2.0. In this article we attempt to delineate the field of snapshot photography as this practice shifts from primarily being a print-oriented to a transmission-oriented, screen-based experience. We observe how the alignment of the snapshot with the Internet results in the emergence of new photographies in which the photographic image interacts with established and experimental media forms – raising questions about the ways in which digital photography is framed institutionally and theoretically.
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With medium specificity a passé historical concern confined chiefly to the pages of art history, it may seem prosaic and anachronistic to question the position and relative validity of a single medium—photography— within the world of contemporary art.
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